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Best Marketing Channels by Customer Journey Stage - Lead Generation

What marketing channels are best for: Lead Generation

Chanel CurryAugust 30, 2021lead generation, leads, marketing, sales, customers, prospects, marketing strategy, marketing channels, customer journey, strategy

Best Marketing Channels by Customer Journey Stage - Brand Building

What marketing channels are best for: Brand Building

Chanel CurryAugust 23, 2021marketing channel, brand building, brand awareness, customer journey, marketing strategy, customers

Reasons Why to Hire a Marketing Consultant

We all need extra help from time to time. Here’s the top reasons to hire a consultant for your business.

Chanel CurryAugust 16, 2021consultant, why, hire, strategy, marketing strategy, strategist, why hire a consultant, business, business strategy, entrepreneurship, entrepreneur

Top 5 Reasons to Engage a Consultant for your Business

Whether your business is expanding or has been a little stagnant, a consultant can come in with an unbiased view and reinforce creative stimulation to boost strategy and operations.

Chanel CurryAugust 9, 2021consultant, support, hire, marketing, marketing strategy, new ideas, innovation, competition, strategy

Are You on the Right Social Media Platforms?

Social media is in, but do you know who is on which platform?

Chanel CurryJuly 26, 2021social media, strategy, youtube, facebook, twitter, instagram, linkedin, pinterest, tiktok, snapchat, marketing, marketing strategy, digital marketing, adoption, engagement, demographic

3 Ways to Measure Customer Satisfaction

A great customer experience is linked to improved brand loyalty, higher retention rates, and increases the possibility of creating customers who spread the word. Measure your customer’s satisfaction with a Customer Effort Survey, Customer Satisfaction Survey, and Net Promoter Score.

Chanel CurryJuly 19, 2021customer success, customer satisfaction, customer metrics, surveys, marketing strategy, small business, marketing, customer experience, CX, satisfaction

Social Media Trends: 2021

Social media users are constantly growing and exploring new platforms. How often are your users using the platforms your business is on?

Chanel CurryJuly 12, 2021social media, strategy, youtube, facebook, twitter, instagram, linkedin, tiktok, snapchat, marketing, marketing strategy, adoption, engagement, usage, consumer behavior

Customer Lifetime Value

LTV allows a business to use data to identify how to maximize the overall value of their existing relationships with customers.

Chanel CurryJune 21, 2021business, small business, business strategy, customer, customer lifetime value, business metric, churn, retention, marketing strategy, ARPU

Industry Update: Ecommerce Sales

2020 saw a huge boost in online sales….a more than $300 billion boost!

Chanel CurryJune 14, 2021digital, digital marketing, digital strategy, marketing, marketing strategy, ecommerce, sales, salesforce

Improving the Customer Journey with User Generated Content

There are so many great opportunities to increase your brand awareness and overall engagement with user generated content

Chanel CurryJune 7, 2021user generated content, social media, marketing, marketing strategy, digital marketing, business, small business, content, short form, video

How to Reach Customers through the Marketing Funnel

The three phases of the marketing funnel and how to break down your marketing efforts to reach customers at each stage from awareness through to purchase.

Chanel CurryMay 31, 2021marketing, funnel, marketing strategy, discovery, consideration, awareness, purchase, post purchase

Top 10 Tips to Improve Your Customer Journey

Tips to improve your customer journey which maps the process of customer touch points from start to finish.

Chanel CurryMay 24, 2021customer journey, digital media, marketing strategy, marketing, improvement, tips, how to

Building a Successful Customer Journey

Understanding each click and step that your customer must take to is vital to improving their customer journey.

Chanel CurryMay 17, 2021customer journey, touchpoint, digital marketing, marketing, marketing strategy, improvement

State of Media: Gen Z

Generation Z, those born between 1996 - 2010, are 90 million+ in number and contribute approximately $83 billion in annual U.S. retail sales. How well do you know their preferences?

Chanel CurryMay 3, 2021gen z, generation, teens, teenagers, marketing, marketing strategy, audience, segmentations, personalization, survey, demographics, segmentation

State of Media: Twitter for Brand Advertisers

Twitter recently changed a major setting for brand advertisers. What does this mean for your social media strategy?

Chanel CurryApril 12, 2021social media, Twitter, brand, advertising, advertiser, platform, strategy, marketing strategy, marketing

The 4 Levels of Determining Market Opportunity

Defining your total market size is a vital factor to fully understanding your business and industry.

Chanel CurryMarch 29, 2021market size, market, target market, strategy, marketing strategy, small business, business

State of Media: Instagram Lite

Facebook has recently released Instagram Lite, a less data intensive social media app to help their users save space on mobile devices. So what does this mean for marketers?

Chanel CurryMarch 15, 2021social media, Instagram, Facebook, global, domestic, strategy, business strategy, marketing strategy, marketing, small business, entrepreneurship

The Anatomy of a KPI

As you develop your KPIs, remember to prioritize the end result. If you do not know where you are seeking to go, you may never know when you have reached it.

Chanel CurryFebruary 1, 2021kpis, goal, performance, metrics, measures, strategy, marketing strategy, business strategy, how to

5 Steps to Key Performance Indicators

Key Performance Indicators are vital to setting a sound business strategy because they help you measure and track the performance as you reach to achieve a goal or objective.

Chanel CurryJanuary 25, 2021kpi, kpis, smart goal, goal setting, business, strategy, business strategy, small business, marketing strategy, marketing

Goals vs. KPIs

While goals,help you identify where you want to go as a business key performance indicators help you measure and track the HOW to your overall goal.

Chanel CurryJanuary 18, 2021kpi, smart goal, goals, goal setting, marketing, marketing strategy, business, difference, versus