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Posts tagged customer

Customer Lifetime Value

Customer Lifetime Value

LTV allows a business to use data to identify how to maximize the overall value of their existing relationships with customers.

Chanel CurryJune 21, 2021business, small business, business strategy, customer, customer lifetime value, business metric, churn, retention, marketing strategy, ARPU

Total Area Market (TAM) Reloaded

Total Area Market (TAM) Reloaded

The TAM provides more of a realistic view of your revenue opportunity than selling to everyone in the world and 100% of them buying from you.

Chanel CurryApril 26, 2021market, market size, marketing, customer, customer segment, segmentation, tam, total area market, total addressable market, total availble market

User Personas vs. User Profiles

User Personas and Profiles help define your customer base and give insight to how they want to interact with you.

Chanel CurryApril 5, 2021customer, segment, small business, user persona, user profile, target market, segmentation, personalization, marketing