Generation Z, those born between 1996 - 2010, are 90 million+ in number and contribute approximately $83 billion in annual U.S. retail sales. How well do you know their preferences?
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The TAM provides more of a realistic view of your revenue opportunity than selling to everyone in the world and 100% of them buying from you.
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User Personas and Profiles help define your customer base and give insight to how they want to interact with you.
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