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Best Marketing Channels by Customer Journey Stage - Lead Generation

What marketing channels are best for: Lead Generation

Chanel CurryAugust 30, 2021lead generation, leads, marketing, sales, customers, prospects, marketing strategy, marketing channels, customer journey, strategy

Top 5 Reasons to Engage a Consultant for your Business

Whether your business is expanding or has been a little stagnant, a consultant can come in with an unbiased view and reinforce creative stimulation to boost strategy and operations.

Chanel CurryAugust 9, 2021consultant, support, hire, marketing, marketing strategy, new ideas, innovation, competition, strategy

How to Measure Customer Experience

How do you measure the customer experience and gain that fresh perspective? Here’s 4 simple ways to not only measure, but also track your customer experience.

Chanel CurryAugust 2, 2021customer experience, measure, how to, customer metrics, customers, consumer strategy, customer satisfaction, strategy, business, marketing

Are You on the Right Social Media Platforms?

Social media is in, but do you know who is on which platform?

Chanel CurryJuly 26, 2021social media, strategy, youtube, facebook, twitter, instagram, linkedin, pinterest, tiktok, snapchat, marketing, marketing strategy, digital marketing, adoption, engagement, demographic

3 Ways to Measure Customer Satisfaction

A great customer experience is linked to improved brand loyalty, higher retention rates, and increases the possibility of creating customers who spread the word. Measure your customer’s satisfaction with a Customer Effort Survey, Customer Satisfaction Survey, and Net Promoter Score.

Chanel CurryJuly 19, 2021customer success, customer satisfaction, customer metrics, surveys, marketing strategy, small business, marketing, customer experience, CX, satisfaction

Social Media Trends: 2021

Social media users are constantly growing and exploring new platforms. How often are your users using the platforms your business is on?

Chanel CurryJuly 12, 2021social media, strategy, youtube, facebook, twitter, instagram, linkedin, tiktok, snapchat, marketing, marketing strategy, adoption, engagement, usage, consumer behavior

Industry Update: Ecommerce Sales

2020 saw a huge boost in online sales….a more than $300 billion boost!

Chanel CurryJune 14, 2021digital, digital marketing, digital strategy, marketing, marketing strategy, ecommerce, sales, salesforce

Improving the Customer Journey with User Generated Content

There are so many great opportunities to increase your brand awareness and overall engagement with user generated content

Chanel CurryJune 7, 2021user generated content, social media, marketing, marketing strategy, digital marketing, business, small business, content, short form, video

How to Reach Customers through the Marketing Funnel

The three phases of the marketing funnel and how to break down your marketing efforts to reach customers at each stage from awareness through to purchase.

Chanel CurryMay 31, 2021marketing, funnel, marketing strategy, discovery, consideration, awareness, purchase, post purchase

Top 10 Tips to Improve Your Customer Journey

Tips to improve your customer journey which maps the process of customer touch points from start to finish.

Chanel CurryMay 24, 2021customer journey, digital media, marketing strategy, marketing, improvement, tips, how to

Building a Successful Customer Journey

Understanding each click and step that your customer must take to is vital to improving their customer journey.

Chanel CurryMay 17, 2021customer journey, touchpoint, digital marketing, marketing, marketing strategy, improvement

State of Media: Gen Z

Generation Z, those born between 1996 - 2010, are 90 million+ in number and contribute approximately $83 billion in annual U.S. retail sales. How well do you know their preferences?

Chanel CurryMay 3, 2021gen z, generation, teens, teenagers, marketing, marketing strategy, audience, segmentations, personalization, survey, demographics, segmentation

Total Area Market (TAM) Reloaded

The TAM provides more of a realistic view of your revenue opportunity than selling to everyone in the world and 100% of them buying from you.

Chanel CurryApril 26, 2021market, market size, marketing, customer, customer segment, segmentation, tam, total area market, total addressable market, total availble market

Gender Differences - Understanding Your Market

Once you know who your customer is, why they go online, and how they like to engage with a business, meet them where they are.

Chanel CurryApril 19, 2021target market, gender, women, woman, man, men, differences, digital, preferences, marketing, business, entrepreneurship

State of Media: Twitter for Brand Advertisers

Twitter recently changed a major setting for brand advertisers. What does this mean for your social media strategy?

Chanel CurryApril 12, 2021social media, Twitter, brand, advertising, advertiser, platform, strategy, marketing strategy, marketing

User Personas vs. User Profiles

User Personas and Profiles help define your customer base and give insight to how they want to interact with you.

Chanel CurryApril 5, 2021customer, segment, small business, user persona, user profile, target market, segmentation, personalization, marketing

State of Media: Instagram Lite

Facebook has recently released Instagram Lite, a less data intensive social media app to help their users save space on mobile devices. So what does this mean for marketers?

Chanel CurryMarch 15, 2021social media, Instagram, Facebook, global, domestic, strategy, business strategy, marketing strategy, marketing, small business, entrepreneurship

The Difference Between Demographics and Psychographics

Many times, business owners only pay attention to customer demographics and don’t think further into the whole person such as their hobbies or where they spend their time.

Chanel CurryMarch 1, 2021difference, demographics, psychographics, target market, market, business, marketing, strategy

5 Steps to Key Performance Indicators

Key Performance Indicators are vital to setting a sound business strategy because they help you measure and track the performance as you reach to achieve a goal or objective.

Chanel CurryJanuary 25, 2021kpi, kpis, smart goal, goal setting, business, strategy, business strategy, small business, marketing strategy, marketing

Goals vs. KPIs

While goals,help you identify where you want to go as a business key performance indicators help you measure and track the HOW to your overall goal.

Chanel CurryJanuary 18, 2021kpi, smart goal, goals, goal setting, marketing, marketing strategy, business, difference, versus