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Posts tagged market size

Total Area Market (TAM) Reloaded

Total Area Market (TAM) Reloaded

The TAM provides more of a realistic view of your revenue opportunity than selling to everyone in the world and 100% of them buying from you.

Chanel CurryApril 26, 2021market, market size, marketing, customer, customer segment, segmentation, tam, total area market, total addressable market, total availble market

The 4 Levels of Determining Market Opportunity

The 4 Levels of Determining Market Opportunity

Defining your total market size is a vital factor to fully understanding your business and industry.

Chanel CurryMarch 29, 2021market size, market, target market, strategy, marketing strategy, small business, business

Introduction to Determining Your Market Opportunity

Introduction to Determining Your Market Opportunity

How well do you understand your customers?

Chanel CurryMarch 22, 2021market, size, market size, opportunity, business, levels