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Reasons Why to Hire a Marketing Consultant

We all need extra help from time to time. Here’s the top reasons to hire a consultant for your business.

How do you measure the customer experience and gain that fresh perspective? Here’s 4 simple ways to not only measure, but also track your customer experience.

Customer Lifetime Value

LTV allows a business to use data to identify how to maximize the overall value of their existing relationships with customers.

Improving the Customer Journey with User Generated Content

There are so many great opportunities to increase your brand awareness and overall engagement with user generated content

Gender Differences - Understanding Your Market

Once you know who your customer is, why they go online, and how they like to engage with a business, meet them where they are.

Chanel CurryApril 19, 2021target market, gender, women, woman, man, men, differences, digital, preferences, marketing, business, entrepreneurship

The 4 Levels of Determining Market Opportunity

Defining your total market size is a vital factor to fully understanding your business and industry.

Chanel CurryMarch 29, 2021market size, market, target market, strategy, marketing strategy, small business, business

Introduction to Determining Your Market Opportunity

How well do you understand your customers?

Chanel CurryMarch 22, 2021market, size, market size, opportunity, business, levels

Defining a Target Market

When you are preparing to launch a new business or product, one of the first steps you should take is defining a target market.

Chanel CurryMarch 8, 2021demographics, psychographics, target, market, target market, customers, strategy, business

The Difference Between Demographics and Psychographics

Many times, business owners only pay attention to customer demographics and don’t think further into the whole person such as their hobbies or where they spend their time.

Chanel CurryMarch 1, 2021difference, demographics, psychographics, target market, market, business, marketing, strategy

5 Steps to Key Performance Indicators

Key Performance Indicators are vital to setting a sound business strategy because they help you measure and track the performance as you reach to achieve a goal or objective.