market — Blog — Creative License Business Consulting

The TAM provides more of a realistic view of your revenue opportunity than selling to everyone in the world and 100% of them buying from you.

The 4 Levels of Determining Market Opportunity

Defining your total market size is a vital factor to fully understanding your business and industry.

Chanel CurryMarch 29, 2021market size, market, target market, strategy, marketing strategy, small business, business

Introduction to Determining Your Market Opportunity

How well do you understand your customers?

Chanel CurryMarch 22, 2021market, size, market size, opportunity, business, levels

Defining a Target Market

When you are preparing to launch a new business or product, one of the first steps you should take is defining a target market.

Chanel CurryMarch 8, 2021demographics, psychographics, target, market, target market, customers, strategy, business

The Difference Between Demographics and Psychographics

Many times, business owners only pay attention to customer demographics and don’t think further into the whole person such as their hobbies or where they spend their time.

Chanel CurryMarch 1, 2021difference, demographics, psychographics, target market, market, business, marketing, strategy