Generation Z, those born between 1996 - 2010, are 90 million+ in number and contribute approximately $83 billion in annual U.S. retail sales. How well do you know their preferences?
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When you are preparing to launch a new business or product, one of the first steps you should take is defining a target market.
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Many times, business owners only pay attention to customer demographics and don’t think further into the whole person such as their hobbies or where they spend their time.
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