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Reasons Why to Hire a Marketing Consultant

We all need extra help from time to time. Here’s the top reasons to hire a consultant for your business.

Chanel CurryAugust 16, 2021consultant, why, hire, strategy, marketing strategy, strategist, why hire a consultant, business, business strategy, entrepreneurship, entrepreneur

Customer Lifetime Value

LTV allows a business to use data to identify how to maximize the overall value of their existing relationships with customers.

Chanel CurryJune 21, 2021business, small business, business strategy, customer, customer lifetime value, business metric, churn, retention, marketing strategy, ARPU

State of Media: Instagram Lite

Facebook has recently released Instagram Lite, a less data intensive social media app to help their users save space on mobile devices. So what does this mean for marketers?

Chanel CurryMarch 15, 2021social media, Instagram, Facebook, global, domestic, strategy, business strategy, marketing strategy, marketing, small business, entrepreneurship

The Anatomy of a KPI

As you develop your KPIs, remember to prioritize the end result. If you do not know where you are seeking to go, you may never know when you have reached it.

Chanel CurryFebruary 1, 2021kpis, goal, performance, metrics, measures, strategy, marketing strategy, business strategy, how to

5 Steps to Key Performance Indicators

Key Performance Indicators are vital to setting a sound business strategy because they help you measure and track the performance as you reach to achieve a goal or objective.