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The 4 Levels of Determining Market Opportunity

Defining your total market size is a vital factor to fully understanding your business and industry.

Chanel CurryMarch 29, 2021market size, market, target market, strategy, marketing strategy, small business, business

Introduction to Determining Your Market Opportunity

How well do you understand your customers?

Chanel CurryMarch 22, 2021market, size, market size, opportunity, business, levels

State of Media: Instagram Lite

Facebook has recently released Instagram Lite, a less data intensive social media app to help their users save space on mobile devices. So what does this mean for marketers?

Defining a Target Market

When you are preparing to launch a new business or product, one of the first steps you should take is defining a target market.

Chanel CurryMarch 8, 2021demographics, psychographics, target, market, target market, customers, strategy, business

The Difference Between Demographics and Psychographics

Many times, business owners only pay attention to customer demographics and don’t think further into the whole person such as their hobbies or where they spend their time.

Chanel CurryMarch 1, 2021difference, demographics, psychographics, target market, market, business, marketing, strategy

Finding the Right Source of Funding for your Business

Picking the right business funding options depends on how long you have been in business and your current financial situation.

Chanel CurryFebruary 22, 2021small business, funding, loans, money, finance

KPI Tips and Tricks

As you develop your KPIs, remember to prioritize the end result. If you do not know where you are seeking to go, you may never know when you have reached it.

Chanel CurryFebruary 15, 2021

The Anatomy of a KPI

As you develop your KPIs, remember to prioritize the end result. If you do not know where you are seeking to go, you may never know when you have reached it.

Chanel CurryFebruary 1, 2021kpis, goal, performance, metrics, measures, strategy, marketing strategy, business strategy, how to

5 Steps to Key Performance Indicators

Key Performance Indicators are vital to setting a sound business strategy because they help you measure and track the performance as you reach to achieve a goal or objective.